Now that you’ve found that perfect gift (see my previous note), how do you actually present it? Mmm…don’t underestimate the power of presentation! I do it for a living, so I know very well, that the way you package something sets the mood and helps “close the sale”.
In short, you need to stretch your organisational skills a bit further and come up with a decent plan on how to wrap your gift.
Here is my step-by-step manual:
- Find a box
Oh, that’s the easy part. Most retailers realise that a product with a decent box has higher profit margins, therefore, gift-worthy things tend to come nicely packaged.
- Include the killer add-on
Everyone expects a gift for their birthday. The surprise factor kicks in when you get that one little extra, which would make them jump :-). In my case, a cigar my boyfriend dreamt about for a while but was struggling to justify. Really, remember this trick!
- Excite them
What was your favourite part of the Christmas morning experience? By miles (unlimited sweets aside), those precious seconds when I was finding my way through all the ribbons and bits of wrapping paper, were the ultimate. Hide your gift well.
- And don’t forget a personal message
For the brainy ones out there, it’s a way to give out a clue on what might be inside. This one is pretty obvious (I wouldn’t dare pretend otherwise), but it did set the mood…Better examples to follow (or send me yours, I’ll try to guess!).