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Joining Lily Cole on her mission to establish ‘thank you’ as “real” currency

January is the perfect time to start new projects related to well-being and happiness. Therefore, yesterday was the perfect day for me to discover Impossible – a new social network, created by the talented model/actress/entrepreneur Lily Cole, which is set to challenge all selfie-obsessed websites. Impossible focuses on a rather hard (yep, I’m thinking impossible, but I’m really reluctant to use the same word twice in one sentence) task of creating a community of helpful people.

So, what is it about? In short, you set up a page and list all things you are good at: in my case these are gifts (obvious!), marketing and all things London. My profile then can be matched with a person who is looking for help, i.e. can’t choose a gift, needs a marketing strategy for a start-up or is visiting London this weekend.

The main bit, however, is the charitable element of it: you can earn ‘thank yous’ (I guess it’s a hybrid of a Facebook ‘Like’ and gaming points) that are supposed to raise your self-esteem and let you see the actual benefits of your skills outside work. No money involved…at all.

In my opinion, it’s much more personal than monthly Christian Aid/Red Cross donations – these are undoubtedly helpful, but tend to be too distant and are beginning to turn into simple monthly direct debit statements.

You can visit my page here and send me ‘a wish’ – something I can help you with. I don’t have any targets set for this year, so you won’t find me obsessing about each ‘thank you’ in this blog (guaranteed!). However, I would be very happy to bring anyone’s wish to life.

Oh, and, of course, you can send me a note, using a WordPress contact form on my website, with any queries you might have in relation to gift giving and etiquette.

I hope some of you will join me and set up an Impossible page, too – there are no geographical limits, it’s safe and seemingly freak-free, so give it a go 🙂

Stay tuned!

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