Scream queens are the latest obsession for young girls this winter. I used to binge watch Gossip Girl back in my college days, but this year’s school talk is all about the “Chanels”. I admit, a combination of high fashion and serial killings is a stretch, but it seems to be working!
Anyways, the entire reason I’m mentioning these TV series in the first place is because they’ve started a trend of Chanelification (is it a word?) of teens. Most of us will never own a haute couture Chanel gown, but that’s where French luxury houses excel – offering an alternative brand experience through affordable items like make up and skincare.
Their make up collections are still more expensive than the high-street equivalents (so you still covet them), but not so pricey that you can’t imagine buying a lipstick or an eye shadow.
Young girls typically survive on make up “dupes” from brands like Rimmel and Seventeen, which work a bit like Zara – successfully copying the most fashionable styles and colours at a fraction of the price, compared to the real trend setters like Dior and, of course, Chanel.
Which makes choosing Christmas gifts for teen girls so easy and fun at the same time. All you need to do is inspect her make up bag, find the items she’s currently using the most and replace them with the “real deal”. Like this limited edition Chanel lipstick in a gorgeous berry shade (347 La Merveilleuse).
Other items that would work incredibly well for teen girls are luxury make up brushes and sponges, like these by By Terry which can replace the ones from Topshop and Real Techniques (yes, everyone owns a brush from one of these two).
Or what I’ve personally found to be extremely well-received is replacing friendship bracelet dupes with the ones from Monica Vinader.
Good luck and stay tuned,