All posts tagged: blogging

How I learnt not to “oversell” my content in headlines

What do you think happens, when your clever boyfriend gets tired of listening to you whining about your blog posts not being shared enough? Hah…*drumroll*… He sends you to a masterclass titled “How to Create Viral Content”! Joking aside, it turned out to be an extremely useful (and entertaining)  evening, where we got a chance to speak to a man whose job is to make things go viral – Luke Lewis, Editor of BuzzFeed UK. For those not familiar with BuzzFeed (yep, I included a link, if you fancy checking it out!), it’s a unique media platform that is famous for snappy news comments, funny GIFs and silly quizzes that are specifically designed to be shareable. With over 150 million unique visitors every month (70% coming from social media websites), they are truly in a class of their own. Here’s my attempt to summarise a 3-hour long seminar into a few digestible action points. Think before you re-post your content on social media WordPress now offers a few tools to make it easier for us …