All posts tagged: Bulgari

Becoming a gift card convert… Well, almost!

Gift cards… We all buy them often enough to justify their existence, but I have to admit, it rarely feels like you’ve done a good job: a baby shower in the office, a birthday party of a distant cousin, or when the closest shopping centre closes in ten minutes and you just “have to get something”. Convenient – absolutely,  satisfying – not quite. I doubt I could put it any better than my favourite “freakonomists” Dubner and Levitt: “For the giver, a gift card could hardly be easier. But most economists would argue that if a gift card is so transparently good for the giver, it is necessarily bad for the recipient: the fact that it can be bought so easily signals to the recipient that the giver didn’t put much effort into the gift.” In short: something that screams “lazy” will always be perceived as having less value. However, thinking about it again, I’ve pinpointed where this dissatisfaction lies and, in the process, discovered how gift cards can regain their value again. It’s simple, really …